On November 10, 2023, the 6th China International Import Expo (CIIE) successfully concluded. The vibrant energy displayed within the "Clover" during the six-day exhibition vividly reflects the opportunities shared by all countries and regions in China's vast market, institutional openness, and deepened international cooperation. Holding the "golden key" to the Chinese market, WNQ, participating for the first time, seized the opportunity on the CIIE stage, opening the "door of opportunity" and focusing on the theme of "Sports Technology Empowering Healthy and Sustainable Living," building intelligent fitness solutions and continuously promoting the development of the sports industry.
At this CIIE, WNQ showcased several star products, including the VENUS-XT high-end commercial treadmill, featuring a pioneering X-shaped column design. The X symbolizes the future of intelligent interaction, representing infinite possibilities and exploration of the future. Its unique shape breaks with convention, simultaneously achieving dual-screen display and a new real-scene running mode, truly allowing the scenery to move with your feet. Also featured was the W2001 strength training station, a product that revolutionizes traditional weighted strength equipment, eliminating the need for pin adjustments and achieving precise collection of exercise information and accurate control of resistance output.
During the China International Import Expo (CIIE), numerous media outlets, including People's Daily, Xinhua News Agency, China National Radio, Economic Daily, Liberation Daily, Wenhui Daily, Xinmin Evening News, Shanghai Television, Shanghai Radio, Eastday.com, China Daily, Xinjiang Production and Construction Corps Daily, and Qingpu Media Convergence Center, interviewed WNQ Evergreen. This demonstrates the widespread attention and support for the sports and health industry. This year marks WNQ Evergreen's 34th year in the market, and our first appearance on the grand stage of the CIIE marks the beginning of a new chapter. In the future, we will continue to embrace the global market and continue writing our CIIE story.
In an interview, Deputy General Manager Liu Hengda stated, "With the improvement of living standards, people are increasingly aware of the importance of investing in health, and the booming development of the fitness industry is an inevitable trend. To better integrate the digital economy with our products, WNQ has targeted the Internet of Things (IoT) platform. Users can participate in online marathons through this platform, breaking through geographical limitations and allowing more sports enthusiasts to join and fall in love with this 'circle.' Our first participation in the China International Import Expo (CIIE) will be a new starting point for WNQ. Standing on the shoulders of giants, we will go further."
Meanwhile, the District United Front Work Department organized the "United in Good Deeds, Gathering Strength for the CIIE"—"A Hundred People Connecting Hearts" activity during the CIIE. This activity revolved around "one goal, two spaces, and three tasks." As a first-time exhibitor at the CIIE, WNQ is using the CIIE as a platform to continue contributing solutions for the sustainable development of the fitness industry, promoting the coordinated development of the sports industry, and injecting continuous new momentum into the high-quality development of urban sports!
Chairman Liu Yanxiong stated, “Citizens’ demands for fitness equipment are becoming more diversified and personalized, which also places greater demands on enterprise innovation. This year, as our first participation in the CIIE, we remain true to our corporate mission, responding to consumers’ pursuit of a better life by showcasing our new brand and launching our new products. We also hope to meet more potential future partners through the CIIE, engage in in-depth exchanges, learn from each other, and jointly promote the development of the fitness industry.”
“The CIIE is a concentric circle of open cooperation” and a stage for international exchange. WNQ uses the CIIE platform to convey its brand value and enhance its brand image. With the continuous development and innovation of the sports industry, the future of sports will inspire even greater transformative power, bringing greater commercial and social value. Let us work together to create a better future!